During my time at FastExpert, I led design initiatives across the entire platform, driving the evolution of the product from a marketplace into a comprehensive real estate ecosystem.
Business Goals
Connecting Customers to Real Estate Agents
Brand Awareness
Increased SEO by 11% by creating content and guides that targeted potential customers and supported informed decision-making.
Influence Customer Decisions
Helped real estate agents market themselves by showcasing information customers found most relevant from user research.
Coverting Leads
Displayed records, reviews, and key information to build trust with agents, boosting conversions by 26%.
FastExpert's Platform
At FastExpert, I collaborated closely with the CEO to bring his vision to life, creating a network for professionals in the real estate industry.
Designs
I was responsible for designing key product experiences, including the company’s landing pages, agent directory, two CRM systems, three user dashboards, professional profile pages, marketing and email campaigns, and the native mobile app.