FastExpert 2019 - 2022

Real Estate Marketplace

During my time at FastExpert, I led design initiatives across the entire platform, driving the evolution of the product from a marketplace into a comprehensive real estate ecosystem.

Business Goals

Connecting Customers to Real Estate Agents

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Brand Awareness

Increased SEO by 11% by creating content and guides that targeted potential customers and supported informed decision-making.

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Influence Customer Decisions

Helped real estate agents market themselves by showcasing information customers found most relevant from user research.

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Coverting Leads

Displayed records, reviews, and key information to build trust with agents, boosting conversions by 26%.

Designs

I was responsible for designing key product experiences, including the company’s landing pages, agent directory, two CRM systems, three user dashboards, professional profile pages, marketing and email campaigns, and the native mobile app.